2017 Magazine

Friday, September 17, 2010


Click the image below to enlarge & read about the "I love Levi's" contest!
or read below...

How much do you love your LEVI'S?
Get a pair of $200 Levis Raw Selvedge denim jeans for $99 and enter the
“I Love Levis” Contest!

Wear your jeans as little or as much as you want - wash, sandpaper, drag behind your car, or keep them pristine. It’s up to you! DIY (do it yourself)

Just before Christmas we will email you to come in with your jeans for a photo, then again around Valentines Day.

The photos taken will be sent to Levi's for judging. Whoever's Levi's has the most interesting wear pattern WINS a full Selvedge outfit from Levi's! (twill pant, jeans, jacket & denim shirt)

What is "Selvedge denim"? you ask. Read a little history below...plus check out what you can win from the "I love Levi's" Contest!

Selvage denim (also called selvedge denim) is a type of denim which forms a clean natural edge that does not unravel. It is commonly presented in the unwashed or raw state. Typically, the selvage edges will be located along the out-seam of the pants, making it visible when cuffs are worn.

The word "selvage" comes from the phrase "self-edge", the natural edge of a roll of fabric. As applied to denim, it means that which is made on old-style shuttle looms. These looms weave fabric with one continuous cross thread (the weft) that is passed back and forth all the way down the length of the bolt. As the weft loops back into the edge of the denim it creates this “self-edge” or selvage. Selvage is desirable because the edge cannot fray like lower grade denims that have separate wefts which leave an open edge that must be stitched.

Shuttle looms weave a narrower piece of fabric, and thus a longer piece of fabric is required to make a pair of jeans (approximately 3 yards). To maximize yield, traditional jean makers use the fabric all the way to the selvage edge. When the cuff is turned up the two selvage edges, where the denim is sewn together, can be seen. The selvage edge is usually stitched with colored thread: green, white, brown, yellow, and red (red is the most common). Fabric mills used these colors to differentiate between fabrics.


Pretty sharp.

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