The GANT premium lifestyle brand combines American casualness with European elegance. The company's values are based on its authentic American East coast heritage, dating back to the launch of the brand in 1949. Coinciding with the rise of the sportswear movement, GANT began to push its garments of the field into racks of shops and by the 1970's " Rugger Gant" was born with a "less academic and more approachable" take to sportswear.
GANT Rugger A/W 2010 Deer Hunter and the Preppiest Catch: Video
www.selectism.com/news/2010/08/30/video-gant-rugger-aw-2010-deer-hunter-and-the-preppiest-catch/
Source: selectism.com, gantuk.com
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